The Problem Of Living Without A Home - 972 Words

Living without a home is the result of many unfortunate circumstances coming together at one time. In other words, home is not only a physical space but a place that sometimes defines a person s identity. The lack of housing is sometimes an identity crisis for the homeless, which leads to more unnecessary misery. Homeless by definition is an individual that survives without a permanent shelter. They might be provided with temporary living like homeless shelters. However, these shelters are usually full to and are always in demand. According to Ned Resnikoff, â€Å"The largest increase came in Washington, D.C., where the number of people experiencing homelessness rose by 28 percent and the number of homeless families went up by 60 percent. Meanwhile, requests for emergency food assistance in the city rose by 27 percent during the same period.† The United States is a rich nation, but still has yet to come up with a policy to solve this epidemic. â€Å"As many as 3.5 million Ame ricans are homeless each year. Of these, more than 1 million are children and on any given night, more than 300,000 children are homeless.† (Matt LeBlanc ) Why can’t we find a solution? According to United Nations website, â€Å"Everyone has the right to a standard of living adequate for the health and well-being of himself and of his family, including food, clothing, housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old ageShow MoreRelatedAdvantages of Living with Parents While Attending College1730 Words   |  7 PagesDid you know about 60% of the college students live at home with their parents? According to the kark4 news today many college students prefer to stay at home than to stay in a dorm or rent an apartment.(kark4) There are many benefits toward living with family. The disadvantages of living in a dorm or an apartment are their finance problems, the influence of parties, having privacy and roommate problems, being lazy, not setting boundaries and goals, challenges of social life, being in relationshipsRead MoreThe Middle State University ( Mtsu )855 Words   |  4 Pagesand difficult for young students to rent. While there are some benefits to off-campus housing, students face many problems in securing these types of housing situations. The prices of off-campus housing are high and the locations are often too far away from campus to walk. In addition, many apartment complexes do not want young, college-aged people living there. The main problem for students at MTSU is that there simply is not enough on-campus housing available. Although the student populationRead MoreHomelessness : The Problem Of Homelessness1433 Words   |  6 PagesHomelessness in Hawai’i Homelessness has been a problem in Hawaii, and especially Oahu, for more than two decades. The homeless have overrun the islands but it is no surprise as the circum- stances allow for it. Multiple factors contribute to the ongoing dilemma including the high cost of living, Hawaii being an island state, and the expensive housing. The prob- lems that cause homelessness are not going to go away by themselves. Although the problem is not increasing, the numbers show that it isn’tRead MorePrioritizing Hawaii Born Homeless Before Those From The Mainland1392 Words   |  6 Pagesareas: worst traffic, highest cost of living, and highest homeless population. These are all important issues that most people outside of the islands do not think about when imagining a tropical paradise. The homeless population is a critical issue that will be discussed in this essay. Homelessness is a result of many factors: job loss, family disputes, foreclosure, and even drug addiction. In Hawaii, the main cause of homelessness is the rising cost of living. As housing costs increase, the homelessRead More How Children of Single Parent Families are Affected Essay1211 Words   |  5 PagesThe Effects of a Single Parent Home on a Childs Behavior The Family structure has changed significantly in the last fifty years. With higher percentages of marriage ending in divorce, and higher rates of childbearing out of wedlock, single parent families are increasing rapidly. â€Å"Seventy percent of all the children will spend all or part of their lives in a single-parent household.† (Dowd) Studies have shown that the children of these families are affected dramatically, both negativelyRead MorePersuasive Essay : Being Homeless Essay1314 Words   |  6 Pagesmoney, or even being kicked out, being without a home is something no one should have to go through. While the Habitat for Humanity advertisement is lengthy, I argue that the advertisement effectively convinces the audience to join by donating, advocating, or volunteering through its use of logos, pathos, and ethos. One of the very first people we met at the beginning of the advertisement is a girl, later we learn her name to Pheeyo Aung, talking about living in a garage. This specific part of theRead More Living Standards Essay1687 Words   |  7 Pagescriteria which can be used to measure variations in living standards, within a city. What can be done to improve the quality of life in the poorer areas?lt;/centerlt;Towns and cities all over Britain have a wide range of variations in the living standards and quality of life. These variations can be put down to many factors and issues about the residents and location. Every town is individual and unique, however a pattern in the contrast of living conditions can be seen. For many cases as the distanceRead MoreA Reflection On Children Of Heaven972 Words   |  4 Pagesbroken up by the separation between family and works. The separation of family and work is a unique character of urbanization. In the past when people can satisfy their own living needs by doing plantation or conducting some small business near home, most people could company with their families while doing their own living. However, such scenario changes in the urbanization process. Per LeGates and Stout (2015), one particular character of urbanization is the concentration of resources to facilitateRead MoreLiving Without A Housing Infrastructure981 Words   |  4 PagesHaving a place to go home to every night, that provides you with safety, shelter and comfort is necessary for one to reach there potential. Unfortunately, not everyone has this luxury — we live in a society where individuals lack the basic necessities needed to succeed. Many citizens live without a housing infrastructure to provide them with protection and security; both of which are crucial for an individual to be successful in modern society. Throughout the co urse we looked at multiple organizationsRead MoreHomelessness In America1007 Words   |  5 PagesHomelessness in the United States is a serious problem that can be helped by giving homeless people opportunities to thrive in better conditions and/or communities. Although getting them off the streets is a huge step in the right direction, other actions need to be taken. Making sure they have somebody in their corner is a huge step in that process. There are 1,750,000 homeless people on the streets at this very moment. 1 in 30 children in the US, 40% of the homeless population are also Veterans

Virtue Essays - 814 Words

Virtue Virtues contribute to people’s actions in today’s society. Society as a whole has a common set of virtues that many people agree on. In today’s society, these are known as laws. Virtues also mold the individual outlook on life, and give them the moral’s to do what is right. In The Republic, Plato divides the city into three classes: gold, silver, as well as bronze and iron souls. Each class is designated to posses a specific virtue. He believes that wisdom, courage, moderation, and justice combine together to form The Republic. However, Plato’s four virtues individually do not necessarily produce a utopian society. A combination of the four in each citizen is imperative in producing the ideal society. In Plato’s search for the†¦show more content†¦Plato used the dyeing analogy to state how he wishes to train the silver souls (429d- 430b). He states that the people will undergo a precise training. Certain music and physical activity w ill only be allowed. Plato wanted a good upbringing to make the right ideas permanent in them, so that the bleach of pleasure, grief, fear, or death, would not wash the true colors from their souls. For, in my opinion, you regard the right opinion about these same things that comes to be without education- that found in beast and slaves- as not at all lawful and call it something other than courage (430b). Once they got to this point of having a clear, firm grasp of what is really dangerous to a man, they knew their only task was to show courage. The third virtue in The Republic, is moderation. The Greek term for moderation is Sophrosune. Plato defines moderation as the kind of accord and harmony between the bronze and silver souls. Moderation is the ability to control desires and to be the master of ones self. There are two things at work in a man’s heart. One is good, and one is bad. The bad can overwhelm the good. If the people have bad training or keep company with the wr ong people, the bad force grows powerful and can overwhelm the good. If the good one controls them, then there is moderation; but if the bad one controls, they are a slave to their own desires and that they are out of control or unprincipled. If, therefore, any city ought to be designedShow MoreRelatedVirtue Vs. Moral Virtue938 Words   |  4 PagesWhat is virtue? Is it something we can all comprehend? Is it part of our soul, mind or bodies? Perhaps it’s a type of lifestyle where we act a certain way and treat everyone equally. Or maybe it’s a belief or religion which carries its own sets of rules and regulations. Many individuals are mistaken for the true definition of virtue; virtue is a theory used to make moral decisions which leads to happiness. Moral virtue is to be learned through habit and practice, which makes one into a better personRead MorePlato s Views On The Virtue Of The Virtues Essay1256 Words   |  6 Pagesa kind of virtue or not, or whether a perso n who has it is happy or unhappy† (Republic 354c) Plato presents Socrates as believing in the unity of the virtues, skeptical of those who, like Meno, wish to treat the virtues as distinct objects of inquiry in dialogues such as Laches, Protagoras, Meno, the Republic, and Euthyphro. These dialogues provide good reason to deny that Plato’s Socrates believed in the numerical identity of the virtues. I shall argue that in the various virtues is one essenceRead MoreVirtue Ethics1184 Words   |  5 PagesIntroduction Virtue ethics is a theory used to make moral decisions. It does not rely on religion, society or culture; it only depends on the individuals themselves. The main philosopher of Virtue Ethics is Aristotle. His theory was originally introduced in ancient Greek times. Aristotle was a great believer in virtues and the meaning of virtue to him meant being able to fulfil ones functions. Virtue ethics is not so much interested in the question What should I do? but rather in theRead MoreThe Scrutiny of Virtue1075 Words   |  5 PagesThe Scrutiny of Virtue Virtue is a mean condition which falls between the extremes of excess and deficiency which are both subject to vices. Either of those two vices, or the practices of base behaviors, happen to rely on the virtue that one aims for. For instance, courage is a virtue of which cowardice and rashness are the deficiency and excess of respectively. Evidence of this is seen in Book II, Chapter 9 of Nichomachean Ethics where Aristotle mentions â€Å"†¦virtue of character is a mean conditionRead MoreThe, Virtue, By Socrates And Meno1009 Words   |  5 Pagesof virtue. This passage mainly goes through dialogues between Socrates and Meno, who debated with each other in order to make a certain definition of virtue. In the passage, Socrates gave his opinion of virtue and tried to make Meno understand his ideas, while Meno held his opinion. In fact, virtue is rather difficult to be defined. Even though both Socrates and Meno had contemplated what virtue, it is still hard to give a definition of it. Also, trying to make a certain definition of virtue is alsoRead MoreStrengths And Weaknesses Of Virtues920 Words   |  4 PagesVirtues he tells us are like diverse judgments of excellence or admirableness and you cannot reduce to a single principle explanation of what it is excellent. He makes a comparison â€Å"X seems excellent, but why?† â€Å"Because X has characteristics of A, B, and C which are excellent.† He goes on to tell us that he naturally begins to think why are they excellent and what is excellent about them. He says most people will reflect on this and will come up with different reasons and it can just keep goingRead MoreEssay on Virtue Ethics900 Words   |  4 PagesVirtue, when I hear that word I think of value and morality and only good people can be virtuous. When I hear the word ethics I think of good versus evil, wrong and right. Now when the two are put together you get virtue ethics. You may wonder what can virtue ethics possibly me an. It’s just two words put together to form some type of fancy theory. Well this paper will discuss virtue ethics and the philosophy behind it. Virtue ethics is a theory that focuses on character development and what virtuesRead MoreSocrates And Protagoras On Virtue1435 Words   |  6 PagesSocrates and Protagoras on Virtue This paper will be examining Plato’s dialogue Protagoras. Specifically, it will provide insight into Socrates’ reasons for challenging the view that virtue can be taught. Protagoras’ reply in his great speech will also be deliberated. Finally, there will also be a discussion based on these differing perspectives. Firstly, it is important to understand that Socrates was not merely arguing for virtue as being something that was not able to be taught. Socrates insteadRead MoreQuestions On Virtue And Value1414 Words   |  6 Pages Running Head: Virtue and Value Rice Virtues and Values De’Jaun Rice MHA622 Health Care Ethics Law Robert Smiles March 21, 2016 1 - 1 - 1 1. Running Head: Virtue and Value Your document’s heading is not formatted correctly. In the upper left corner of the first page, the words Running head: should preface a shortened version of your title. The upper right corner of the page should have the numerical page number. The shortened version of your title should be in all capital letters. On subsequentRead MoreConfucius And Aristotle On Virtue1318 Words   |  6 PagesConfucius and Aristotle on Virtue This essay compares two philosophers of two very different and distinct backgrounds. Confucius’s ideas were developed as a result of his involvement and manifestation in the ancient Chinese culture while Aristotle’s ideas were a result of his absorption and existence in the ancient Greek culture. Subsequently, both philosophers touched on subjects of a similar nature quite frequently, so as, what constitutes virtue or good ethical character and conduct. According

The Effect Of E Commerce On The Global Market Essay

In this paper we will show the effect that the e-commerce has had on the global market. Wild, J. Wild, K. (2014) defines e-commerce as the use of computer networks to purchase, sell, exchange products; to service customers; and to collaborate with partners (p. 4). Technology has made what was once impossible, improbable, or too time consuming; now a common occurrence that almost anybody can be part of. Technological advances have helped to merge cultures together into a more inclusive community that can share that which is of their culture without the reality of international borders. E-commerce has opened doors that were once closed because physical access was not possible. Both large and small business have been able to take advantage of e-commerce. Large corporations can build products on main land Asia, create marketing strategies in Europe, collaborate with workers in South America, and then sell products in both North America and Australia using the advent of e-commerce. Small business can use on-line businesses like Amazon.com or ebay.com via the internet to sell products that may have greater demand in foreign markets, or they can purchase cheaper products overseas and then sell them locally to people within their communities. Individuals can use e-trading sites or virtual experts to buy and sell stocks on international stock exchanges at any time of the day. These actions of e-commerce have had an effect on the globalization effect of both the market andShow MoreRelatedE Commerce Vs. Electronic Commerce1527 Words   |  7 PagesThere are plenty of ways to define the definition of E-commerce. For example, according to the Oxford Dictionary, E-commerce or electronic commerce is the commercial transaction that conducted electronically on the Internet. Some people define E-commerce as the processes of buying, selling, or exchanging products, services, and information by using the computer network technology such as the Internet. E-commerce does not only provide the function of buying and selling goods and services online viaRead MoreThe Effects Of E Commerce On Global Trade1524 Words   |  7 PagesThe effects of E-commerce in Global Trade Introduction E-commerce is a term describing a new and innovative more efficient way of doing business completely by use of the internet, to conduct trade dealings both on a national and global scale. E-commerce offers a different mode of performing trade throughout the world without the need for tangible contact between the buyer and seller. The new transaction mode of purchasing and supplying goods has become explosive in terms of efficiency, competitivenessRead MoreImpact Of E Commerce On International Trade Essay1045 Words   |  5 PagesE-COMMERCE ON INTERNATIONAL TRADE MUKESHV.M , (MCom,MBA Finanace,MPhil) Assistant Professor In Commerce And Management Studies, Mar Osthastheos College (Affiliated To University Of Calicut) Perumpilavu,Kunnamkulam,Thrissur-680519Ph:04885 282000Mob:9895617021Email:Mukeshmurli640@Gmail.Com Abstract The purpose of the present study is to investigate the impact of E-Commerce on international trade . electronic commerce offers economy wide benefits to all countries. The gains are likely to be concentratedRead MoreTechnological Change And Their Effects On Global Market Research1480 Words   |  6 Pages Technological Change and Their Effects on Global Market Research Pradip Adhikari Texas AM University Commerce Fall 2014 Introduction We live in an era of extreme revolutionize, due to rapid technological development. Over the past years, the technological advancement has changed the entire world and way of work environment. Businesses in today s extremely competitive market must not take too lightly the importance of high-tech working environment, capable, well-trained employeesRead MoreBackground. Today, People Are Engaging In E-Commerce More1742 Words   |  7 PagesBackground Today, people are engaging in e-commerce more than ever. Traditionally American consumers shopped exclusively in local businesses and specialty mom and pop stores. These stores are essentially smaller, independently owned and operated businesses that have little influence on the market. Small businesses occupy several areas of business including retail, services, wholesaling and manufacturing. The growing acceptance of the Internet and e-commerce in the early 1990’s changed the way peopleRead MoreDiscuss the Global Impact of E-Commerce on Society. Essay1207 Words   |  5 PagesP 2.2 Discuss the global impact of e-Commerce on society. Ans Positive effects of e-commerce on society * Convenience * Helpful for disables and aged people * Time saving * Information availability * Helpful for new business * Jobs for society * 24 hour service * Available niche products * Disintermediation * Environment friendly Negative effects of e-commerce on society * Unemployment * Increase in crime * HealthRead MoreBusiness Skills for Ecommerce1474 Words   |  6 PagesRDI/EDEXCEL Level 4 BTEC Higher Nationals Computing and Systems Development Business Skills for e-Commerce Assignment Tutor: Steve Presland 1 Introduction This assignment will enable you to apply the business skills needed to design an eCommerce solution for a music production company. You will need to consider the organisation and processes of the company and consider what the impact of the Internet and e-Commerce has been on the company. Answers to the tasks will demonstrate: 1: An understanding ofRead MoreE Commerce Is The Backbone Of Modern Global Markets861 Words   |  4 PagesINTRODUCTION E Commerce has changed the economy of the world since the first ‘online shopping’ system called Videotex was created in 1979 by Michael Aldrich using a 26† domestic TV (Aldricharchive.com, 2015). It has even shaped society itself, changing people’s shopping habits and how the entire landscape of business operates. E-commerce is the backbone of modern global markets from business to business (B2B) companies such as IBM and Microsoft with a total brand value bordering on $200,000M (McGrealRead MoreE Commerce : A Small On Line Business1317 Words   |  6 Pages$265 billion (internetretailer.com). Today technology is business. E-commerce is big business. In the discussion I will state how e-commerce impacts consumers in many areas. First, I will define e-commerce. Then, I will discuss the advantages and disadvantage of e-commerce. Next, I will discuss hosting an e-commerce site for a small on-line business. This paper will focus on capabilities and costs for creating an e-commerce site. In addition to the capabilities and the costs the hosting sitesRead MoreEbay Inc. ( Ebay )1363 Words   |  6 Pages (EBAY) is a leading global commerce platform that enables individuals and businesses to buy and sell products online. Over the past 20 years, it has become one of the largest online marketplaces, with over 159 million active users around the world and more than 800 million items for sale. EBay’s vision is â€Å"one that is enabled by people, powered by technology, and open to everyone† (What We Do). EBay runs a more decentralized commerce system than Amazon and other e-commerce companies. Their purpose

Argumentative Essay On Aquaculture - 1210 Words

†¢ Aquaculture is the agri-business of water creatures. According to Wikipedia, it’s a cage-based system that places cages in the water and allows water to flow across. This process helps eliminate unwanted waste such as animal droppings (feces) from seeping into our drinking water or any water that fish may swallow thus may lead to a possible contamination and/or a biohazard. †¢ Aquaculture can also have an impact on water quality and help scientists get a â€Å"good feel† for what the aquatic life is around the Great Lakes area and how healthy the environment is by not just farming the aquatics but by running Biotic Indexes for determining if the Lakes are sustainable for life and human uses. †¢ Aquaculture in the Great Lakes is where most fish†¦show more content†¦Most of Michigan’s fresh water supply is acquired from the Great Lakes themselves, so if more aquaculture would result in an increase in fish and the chances of contamination. †¢ Aquaculture opposers state that this won’t help recycling waste but instead increase it altogether. By increasing the population of fish, an increase in pollution in large bodies of waters will increase significantly and result in more contamination of fresh water. 1.) Are tree-free paper alternatives better than paper made from trees? A.) For †¢ Tree free paper is an ecosystem friendly alternative to that of standard paper. Regular paper is consisted of wood pulp (trees) which is the earth’s sole source of oxygen that all living organisms need to survive. By switching to more less CO2 absorbing materials such as agricultural residues (ex. sugarcanes, husks, straw, fiber crops, and wild plants) this will help keep O2 levels stable and give the world more â€Å"time† to plant more trees which will help increase O2 levels to keep Earth less polluted. †¢ Using standard wood pulp paper requires almost weekly harvesting for paper mills, which requires much labor and cost just to produce a month’s supply of paper. However, with non-wood raw materials just need harvesting once a year. Developing a specific and unique storage capacity requires much energy and resources, which would make many to reconsider the paper making process and leave one thinking; â€Å"is it worth all this effort†? †¢ It

Branding Yoga Free Essays

Marketing Management Professor: Dr. Todd Arnold Student: Rodrigo Jesus Ramirez Martagon Bachelor of Business Administration Case: Branding Yoga 10/22/2012 Yoga in 2008 just in America has become a 5. 7 billion business (Yoga in America, 2008) and had almost 16 million people were practitioners of yoga, (Yoga Journal, 2008). We will write a custom essay sample on Branding Yoga or any similar topic only for you Order Now Nowadays there are more than 22 million people practicing yoga (United Stated Yoga Federation, 2012). Gender of US yoga practitioners are 72. 2% Female and 27. 8% Male. 44% Percentage of U. S. yoga practitioners with household income of more than $75,000; 24% earn more than $100,000. The Age of U. S. yoga practitioners are 40. 6%: 18 – 34 years of age, 41. 0%: 35-54 years of age and 18. 4%: Over 55 years of age (Namasta, 2012). Bikram Choudhury is an Indian yoga guru and he is the founder of Bikram Yoga. Bikram Yoga is a 26 postures type of Hatha yoga done in a hot (105 degrees Fahrenheit or greater) environment. Bikram yoga simplified the techniques of traditional yoga and became popular in the early 1970s. Bikram patented the 26 postures under the U. S. copyright. In 2006 he had more than 1650 Yoga Studios around the world. He is the person who owns the biggest gyms in America. (Bikram Yoga College, 2012) ] In the other hand there is a former model named Tara Stiles, she start practicing just for the relax feeling and made her first YouTube videos for a request of his model job in Ford Modeling Agency. After leaving the modeling agency, she decided to make her own yoga classes so, she make more videos to promote her. She also wrote for a couple of blogs (Women’s Health and The Huffington). She became popular because she was very straightforward and good looking; and more important, she made the yoga lessons simple and without the Sanskrit words for the poses or chant in her classes. But beside her success she does not think in patent her class’s style. [ (IMDb, 2012) ] The Hindu American Foundation is a group is an advocacy group providing a progressive Hindu American voice. The Foundation interacts with and educates leaders in public policy, academia, media, and the public at large about Hinduism and global issues concerning Hindus, such as religious liberty, the misportrayal of Hinduism, hate speech, hate crimes, and human rights. By promoting the Hindu and American ideals of understanding, tolerance and pluralism, HAF stands firmly against hate, discrimination, defamation and terror (Hindu American Foundation, 212). The Hindu American Foundation were concerned about the yoga’s roots and all that the yoga carries. Nowadays the three, Bikram Choudhury, Tara Styles and Hindu American Foundation, are the most relevant people/organizations in America to think in making the yoga a whole brand. But first is important to be sure which are the differences that make every one of them different from the other (strengths and weaknesses). | Strength | Weakness| Bikram Choudhury| 1st big school in America| to strict schedule | Â  | more than 1600 schools in all around the world| not for every one (to hot temperature)| Â  | patented method| to long classes| | recognition among yoga’s community| most people think is for older people| Â  | many products of their own| Â  | Tara Styles| easiest teaching style among all the other classes| lack of branding in their classes| Â  | the faster way to do yoga| She is not interested in patenting or registering her classes| Â  | no religion or other similar stuff in her classes| she does not have more yoga studios around the US| Â  | On the internet for free| Â  | Hindu American Foundation| recognition of have the most ancient knowledge| they don’t own a brand for yoga classes| | there is no person to be their face of yoga | They want that people be aware of the Hindu roots of yoga| So to be a new competitor is important to be aware that you can take advantage of what they have already done or what they are still missing. The yoga industry is like many others out there, I can relate yoga with soccer because before they had FIFA they played with the rules of their preference and no one really knew how to play around the world the same sport even the ore of the sport was the same: have fun and score goals. So when FIFA is created, they put together all the people who wanted to play soccer and develop rules. Although there were people who does not liked the soccer, so they created the rugby. With yoga is the same just that they have more streams. This entire people try to achieve a common result, health in the path of yoga. So this is simi lar to the case whit Bikram, Tara and the Hindu American Foundation and they can get together for the common bases or they can do yoga as now. The strategies they already develop can be taken by local business finding what is going to work for specific a market. In my case, I decided to work with a local business call Red Earth Yoga Center. They already work with a target market, people who studies or works in OSU, offering for them special prices. They also try to please their customers with different kinds of classes (hot yoga, beginning yoga, beginning and beyond, among others) and have programs for High and junior high schools. They cannot use Groupon because there is none service in Stillwater. They can choose between being part of a bigger organization (Bikram’s Yoga or Department of Ayush) or stay the way that they are right now. I highly recommend stay the way that they are right now because there are none companies who are in the same situation (being in a town which lives for a university) who can stand or adapt his franchise to that specific panorama, and the most probably thing to happened is to change his procedure to the franchisor’s procedure and lose the core of the business that they already own. They can take advantage of what is already work or does not work out for the successful business, like yoga with less heat, and shorter classes. They can sell merchandise from different yoga brands, and use the Easy Americanized style of Tara Stiles among other strategies. Bibliography Bikram Yoga College. (2012). About Bikram Yoga. Retrieved 10 20, 2012, from http://www. bikramyoga. com/BikramYoga/about_bikram_yoga. php Hindu American Foundation. (212, 10 10). Who are we: Hindu American Foundation. Retrieved 10 20, 2012, from http://www. afsite. org/about/who_we_are IMDb. (2012). Biography. Retrieved 10 20, 2012, from http://www. imdb. com/name/nm1423093/bio Namasta. (2012 10-10). Namasta. Retrieved 2012 20-10 from http://www. namasta. com/pressresources. php United Stated Yoga Federation. (2012 10). usayoga. Retrieved 2012 20-10 from http://www. usayoga. org/ (2008). Yoga in America. Market Study. Yoga Journal. (2008 26-02). www. yogajournal. com. Retrieved 2012 20-10 from yoga jou rnal: www. yogajournal. com/advertise/press_releases/10 How to cite Branding Yoga, Papers

Marketing Control and Marketing Standardization Strategies Integrated

Question: Describe about the Marketing Control and Marketing Standardization Strategies for An Integrated Typology? Answer: Introduction Here in, the marketing strategies employed for global marketing has been elaborated. The focus is on the fact that The Uber service is banned in Malaysia. This essay also incorporates the different issues that are faced by the organization while operating in this Malaysian market. In this essay suitable recommendations have been provided which might enable the organization to operate within the Malaysian Market easily. The suggested recommendations would facilitate the Uber brand to freely enter and effectively operate in the Malaysian market. Discussion Every organization hopes for operating within the Global markets in order to expand their businesses. As the external environment of the Malaysian market does not allow facilitated entry for any international players, the Uber is presently banned in the market. In this line, the strategies significant for the new entrant organizations need effective analysis. The Uber services have been banned in Malaysia majorly for licensing issues encountered by the organization. In the context of Malaysian licensing, it must be added that the international organizations, which want to operate in Malaysia must be able to comply with several licensing laws. In the case of Uber, the organization failed to incur the licensing in Malaysia for which the services have been banned in Malaysia (Chung, 2012). While considering the overall issues confronted by Uber services, it can be opined that the organization while operating in Malaysia also faced issues regarding investment. Investment is regarded as one of the most effective factors that enable an organization to operate with ease within the markets (Chung, 2012). Several organizations did not find the company to be effective enough in its operation and for this very reason, the investors were not interested to invest in the company. Due to the lack of investors, it has become challenging for the Uber services. In such a scenario, operating in the global market would require strategic alliance for a new organization to expand and sustain in the new, international markets. Uber can use the strategic alliance theory to make proper entry in the market again. Strategic alliance indicates to the scope of merging with an already established organization in the market so that the new penning company is able to achieve their support for their growth. However, the Uber services also failed to obtain the appropriate strategic alliance due to governmental regulations that would have, otherwise, enabled them to sustain within the international market. Resource based strategic alliance theory is mostly used by the organizations in order to sustain in the competitive market and at the same time expand its operation in the market. Marketing strategies are essential to cater the organizations with the ability to operate within the market with ultimate potential (Copulsky, 2011). Therefore, it is clear fact that Uber failed to cope up with the marketing strategies that are available in Malaysia. The most effective strategies that must be considered by the new entrant organizations in Malaysia are mainly, joint ventures, indirect exporting, direct exporting, strategic alliance, and direct foreign investments. However, the choice of a market entry policy is determined by the external influence and its current features. It has been observed that in Malaysia small business owners employ the strategy of direct exporting strategy by involving a distributor. Thus, it is essential for every organization to make the selection of the proper stra tegies in order to sustain within the market. In order to operate within the Malaysian markets, it is essential for the organization to comply with the strategies that would benefit the organizations the most for their progress in the Malaysian markets. The marketing strategies exploited by Uber were not effective enough which could have permit them to operate within the Malaysian markets with ease. For this reason, it can be stated that the organization should have used the direct exporting strategy and the Strategic alliance theory with other renowned companies of Malaysia which in turn would have revived the organization within Malaysia. By using the direct exporting strategy, the organization could have easily outsourced its services which in turn could have increased its customer base at the initial stage. In addition to this, by employing the Strategic alliance policy, the organization could have effectively merged with a renowned company in Malaysia, which has supported the organization for its growth. Conclusion From the above discussion, it is quite clear that the strategic alliance theories and strategic marketing planning are regarded one of the essential factors that would help an organization to expand its business. In the case of the Uber Services, it can be stated that the organization must have incurred certain strategies which would have helped them to operate within the Malaysian market with efficacy. Due to the failure of selecting the proper marketing strategies the organization encountered a downfall of the business within the Malaysia. Reference List Chung, H. (2012). Marketing Control and Marketing Standardization Strategies: An Integrated Typology. SSRN Electronic Journal, p.45 Copulsky, W. (2011), Strategies in industrial marketing Industrial Marketing Management, 5(1), pp.23-27

Google Operations and Business-Free-Samples-Myassignmenthelp.com

Question: Strategic Human Resource Management of Google Company. Answer: Introduction The report presents a brief overview of the Google Company. It explains that how Google is providing online products and services to its customers. Google is a well-known company which deals in online products and services. The report explains the strategy and performance level of Google. It also explains the key challenges which are faced by the company in practice of strategic human resource management. Background and nature of the organization Google has been selected for doing work in the future. It is an American technology corporation which deals in internet related products and services. It was founded in 1998 by Larry page and Sergey bin in California. The products and services include online advertising technologies; cloud computing, operating system development, search, web app, browser, hardware and software (Safko, 2010). The external and internal factors affect the business of the Google so it should analyze the external and internal environment. There are some external factors which influence the Google operation are discussed as below. Economic environment: Every business and company highly dependent on its economic environment. The economic factors which affect the Google business are such as: The disposable and purchasing power of people and economic situation of different sector of the population affect the Google operations and business. The Google operation is also influenced by the Income, savings, credit availability of customers and trends in income distributions of people. The interest rate, exchange rate, inflation rate and tax rates also affect its operation. The behavior of capital market also plays a vital role in economic factors which affect the business of Google (Basu et al, 2008). Political factors: The political factors such as political stability, tax laws, a form of government and laws related to promotion and hiring of employees also affect the business of the company. Technological factors: While doing business in Google, technological factors should be kept in mind. The technological factors also affect the business and operation of Google. Legal environment: The legal factors include patent protection; rules, policies, and regulation form by the government also affect the business of the company. Google is trying to explore its business day by day so it is improving in online products and services. Now a days Google Company is using new technologies and techniques for the achievement of goals and objectives. It is developing new software for the mobile users thus China people use Google search services in cell phones. Therefore it is increasing market share in China. Competitors of Google The main competitors of Google are Yahoo, Bing, face book, Microsoft, and Amazon. Now a days Google is taking its competitive advantages and it is making good market position in the world. It is providing good infrastructure and innovative services to its customers. Google has developed fast and efficient search engine to take competitive advantages. Google search speed is much better than other companies. In this way, it is maintaining the good competitive level in the market (Shuen, 2008). Key stakeholders There are many stakeholders of Google and all stakeholders play a significant role in company success. The key stakeholders of Google are discussed as below. Users: Users are individual persons who use products and services of the company. The users are important for the company because they explain the company reputation. Employees: Employees play a crucial role in company success because they perform the companies capabilities and they do work for the growth of the company. Employees also want to do work in Google because it provides better opportunities for doing work and the company also provides excellent compensation and reward system. Investors: Investors are the major key stakeholders of Google which influence the CSR activities. Investors measure and determine the capital of the company. They focus on the growth and revenue of the company. Government: The government is a major stakeholder of the company because it makes rules and regulation of the company to drive the Google business successfully. Communities: The communities get benefits from the company so they play a vital role in Google business. They also affect the customers response and perception for Google product and services (Wheeler, 2012). Google trends It is a public web facility of Google.Inc which is based on the Google search that represents how often a specific search period and term entered related to the total search volume among the different nations of the world and in different languages. Recently various trends are going on such as fashion trends, sports trends, and movies trends. Google culture and nature of the work The culture of Google is better and unique than other competitors and it provides an excellent working environment to employees. It provides flexibility in the work and provides financial support to employees if they are facing any problems. It held meetings on every Monday to motivate the employees for doing work. In Google, employees follow a code of conduct and ethics. They maintain coordination and cooperation among the department. Google provides flexible working hours to employees so they can improve in production efficiency (Berman et al, 2012). Products and services of Google Google provides various kinds of products and services such as Google search engine, Google app, Web email, cloud storage of consumers and businesses, calendar software, Google maps, Google analytics and Google merchant center. Strategy of Google Google strategy depends upon the advertisement because its revenue and profit based on the advertisement. So it needs more advertisement places to increase revenue and profit. Therefore Google has acquired Blogger and you tube which are serving venues for its ads. Now a days Google is using differentiation generic strategy like Porter model and intensive growth strategy for product development and market growth. It is making an excellent strategy to overcome the competitors such as Yahoo and Amazon.com (Stross, 2008). Performance level of Google Google is performing excellent work by providing numerous products and services to customers. Google culture and structure is the competitive strength of the company. Google evaluates and measures the performance of employees through soliciting peer feedback review and annual reviews. It provides the rewards and incentives to talented employees. Google appoints multi talented and potential leaders who inspire and motivate the subordinates. The Group of managers sits together for analyzing and evaluating the performance of employees. On the behalf of performance, managers give a rating to employees and decide their appraisal and incentive. Google provides a standard package with fringe benefits to its potential employees (Hitt et al, 2012). Key problems facing in strategic human resource management Strategic human resource management is the practice of developing, rewarding, attracting and retaining employees for providing benefits to employees as well as an organization (Bratton Gold, 2012). The five key challenges which are facing in practice of human resource management in Google are discussed as below. Workforce diversity is a big issue in practice of SHRM Strategic human resource management faces Challenges in retention of talented employees. They face the problem in recruitment of talented employees Compensation, workforce training, and development challenges are faced by Google in practice of SHRM Management changes and leadership development is also a big problem in practice of SHRM. Conclusion The report is based on Google Company which is providing various kinds of internet related products and services to consumers. Now a day Google is trying to provide best internet products and services to its customers. The report also explains the culture and strategy of Google. It explains the key challenges of strategic human resource management. Now it is concluded that Google should maintain a good identity in the world and it should more improve its online services. 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John Wiley Sons.